ROI on Digital and Social Strategies

Peter George, President & CEO of McKim Communications,  discusses the value and evolution of social marketing strategies, and shares some key tips to maximizing this easily attainable yet complex tool to grow your business.

Peter George has been president and CEO of McKim Communications Group since 2008. A 25-year industry veteran, Peter has played a leadership role in developing brands for many regional and national organizations, including the University of Manitoba, Travel Manitoba, the City of Regina and many others. He co-founded his first agency in 1995 and grew it over 11 years into an industry leader in Manitoba.

After merging his company with a long-standing Manitoba competitor (McKim) in 2006, Peter has led the agency through a long period of growth and regeneration. Peter has an executive MBA in technology marketing from Lansbridge University, a Masters in Management from the American Graduate School of Management, and a Diploma in Design from Red River College.