Creating a Culture of Innovation

For every 1000 people, there are only three with entrepreneurial talent. There is an oversupply of innovation and an undersupply of entrepreneurship.



  • In order to create a culture of innovation, you need to attract, retain and develop entrepreneurial talent.


  • Inventors: create discoveries and breakthroughs.
  • Entrepreneurs/Intrapreneurs: optimism and determination to create customers. (e.g., Wayne Huizenga: Waste Management, Blockbuster, AutoNation)


Innovation has no value until it creates something a customer wants. Entrepreneurs/Intrapreneurs are the connectors between innovation and creating customers. They take a current product/service and make it available to those who are not served or who are underserved, or they take a new idea and build a new demand.


5 Key Strategies to Attract, Retain and Develop Entrepreneurial Talent:

  1. Assign entrepreneurial talent to strategic job functions (less than 10% add the most strategic value).
  2. Be inclusive of all generations (2020 Workplace): frequency of job change; technology; work- life flexibility.
  3. Be a “great place to work” employer. Minimize miserable employees because they create miserable customers. Out of 100 million full-time workers in the US, 20 million are actively disengaged.
  4. Attract, retain and develop great bosses. Nearly 1 in five bosses are horrible. The average employee spends 15 hours a month complaining about his or her boss.
  5. Focus on customer engagement. When customer engagement increases, sales increase because customers will: buy more frequently; spend more per visit; pay a higher margin.