Think writing a book is just about selling copies? Think again.

The most successful CEOs use authorship as a strategic tool—not to sell books, but to open doors, land speaking engagements, and drive long-term business value.

In this CEO Authority Advantage Masterclass, Beth LaGuardia Cooper, CMO of Forbes Books, is joined by Nancy MacKay, CEO of MacKay CEO Forums and three-time business author. Together, they’ll walk you through how to turn your ideas into a powerful brand asset—and why your book could be the best investment you make in your authority and legacy.

What You’ll Learn:

🔷 The top reasons CEOs choose to publish—and why it’s not about ego or book sales
🔷 A breakdown of the writing and publishing process that fits into a busy CEO’s schedule
🔷 How to collaborate with centers of influence (like partners and clients) to enhance your book’s impact
🔷 How to leverage your book to secure speaking engagements, media appearances, and new business

Featured Speakers:

🔹 Beth LaGuardia Cooper, CMO, Forbes Books. Beth is a seasoned growth leader with three decades of experience growing the impact of industry leaders and corporate brands
🔹 Nancy MacKay, CEO, MacKay CEO Forums and author of three business books, including I Don’t Have Time

Why Attend?

🔹 Learn how to turn authorship into your highest-ROI branding tool
🔹 Understand how leading CEOs create books that generate new doors and deals
🔹 Demystify the process and discover how to get started

Ideal For:
CEOs and executives who are curious about writing a book—or who want to use their existing book more strategically to grow their authority and business.

Spaces are limited, so register now to reserve your spot!