About Jennifer
Jennifer Williams is the founder of Firefly Insights, a Canadian consultancy specializing in business succession and employee ownership. She helps founders and CEOs transition their companies through values-aligned models like ESOPs and Employee Ownership Trusts (EOTs)—ensuring continuity, shared prosperity, and long-term resilience.
With 20+ years of experience leading mission-driven businesses, Jennifer brings a strategic yet human-centred approach to ownership transition. She works with companies across Canada to design ownership structures that engage employees, honour legacy, and prepare the next generation of leaders.
Advisor
Jennifer is an advisor for Laura Vaughan and MacKay Ontario Forum Chair. Click here to learn more about Laura Vaughan‘s Forum Group.
Connect
Connect with Jennifer on LinkedIn.