Christine Mayston

Christine is the founder of Straight to the Point Advisory, where she helps senior leaders make confident, high impact decisions at critical inflection points, moments where growth, loyalty, and customer experience intersect.

With a light touch yet high impact approach, Christine cuts through the noise, aligns people and priorities, and ensures change sticks by grounding strategy in human emotion. She believes decisions are not just about data, they are about how people feel, what they believe, and the confidence they have to act.

Over the past 15+ years, Christine has led transformations across loyalty programs, customer growth, and brand strategy, working with both complex corporate environments and nimble growth stage businesses. Having seen firsthand the cost of generic solutions and the waste of endless committee cycles, she built Straight to the Point Advisory to be the opposite: practical, human centered, and results driven.