The End of Google as We Know It: Navigating the New Era of Marketing

Search, as we know it, is being rapidly reshaped by AI and new consumer behaviours. AI-powered tools like Gemini, Perplexity, and other emerging platforms are transforming how people discover information, products, and services. These shifts go beyond search algorithms, they signal a broader change in how businesses must approach marketing. In this session, we’ll explore what this evolution means for brands and how they can adapt to thrive in this new landscape.

You’ll Walk Away with New Knowledge on:

• The Rise of AI-Powered Search Tools: How ChatGPT, Perplexity, and others are shaping a more conversational, predictive, and personalized search experience.
• A Shift in Discovery Habits: Why consumers are exploring alternatives to traditional search engines, favouring platforms like TikTok and YouTube for discovery and decision-making.
• Beyond SEO to Storytelling: Why marketing strategies must move past optimization tactics to build deeper emotional connections through narrative-driven campaigns.
• Your Blueprint for Adaptation: Concrete steps to align your marketing strategy with this evolving environment, including how to integrate AI into your workflows and leverage brand storytelling to create lasting impact.

Our Expert Speaker

• Ashleah Wilson – Partner, Growth Marketing Practice, The NoW of Work

Ashleah Wilson is a growth marketing leader with 25+ years of experience helping organizations scale. He was VP of Marketing at Jane.app, where he led growth from $5M to $125M in annual revenue, all without a sales team. His track record also includes head of marketing roles at CHIMP.net, a leading charitable giving platform, and realtor.com, one of North America’s largest real estate marketplaces.

Ashleah specializes in helping product-led businesses clarify their strategic narrative, streamline the customer journey, and build repeatable systems that drive trial, conversion, and retention.

Through The NoW of Work, Ashleah works as a fractional CMO for early- and growth-stage companies. He steps in to refine messaging, accelerate go-to-market efforts, and set up internal systems that create sustainable, compounding growth. At the heart of his approach is the NoW GrowthOS – a proven framework that aligns storytelling, strategy, and execution across the entire customer journey. It’s designed to replace scattered marketing efforts with a unified growth engine that turns clarity into traction and traction into scale.