Ute Preusse
Available to Speak:
Virtual and in-person
About Ute
Ute Preusse is Founder and CEO of WILL, a creative and brand experience company that helps organizations build meaningful, differentiated connections with their audiences.
With a background in strategy and advertising, Ute has spent her career working at the intersection of brand, creativity, and business—helping organizations translate complex ideas into experiences that resonate. She brings a strong belief that while technology continues to reshape how companies operate, it is human insight and connection that ultimately define how brands are experienced.
Today, she works with leadership teams to align brand, culture, and execution—ensuring organizations are not only clearly positioned, but consistently experienced in ways that drive relevance and impact.
Areas of Expertise
Ute Preusse is an experienced brand strategist, creative leader, and entrepreneur who helps CEOs and senior leaders build courageous, purpose-driven brands that drive business performance. As co-founder and CEO of the strategic creative agency Will Creative Inc., she guides organizations in developing bold strategic positioning, authentic brand narratives, and creative executions that resonate in competitive markets. Ute’s work is rooted in helping leaders align brand strategy with market action and organizational culture to achieve sustainable growth.
- Brand strategy development
- Strategic and creative marketing leadership
- Organizational positioning and differentiation
- Entrepreneurial business growth and scaling
- Leadership in creative and strategic planning
- Brand identity and narrative design
- Aligning strategy with market and cultural insights
- Creative problem solving for business outcomes
Types of Events
Ute is an engaging speaker, panelist, and facilitator well suited for CEO and executive leadership forums, branding and marketing strategy summits, creative leadership retreats, and growth-oriented business conferences. Her presentations focus on practical approaches CEOs and leadership teams can use to strengthen brand strategy, lead creative transformation, and align strategy with meaningful results.
Common Engagements
- CEO and executive leadership forums
- Marketing and brand strategy conferences
- Creative innovation summits
- Peer-to-peer professional roundtables
- Workshops on brand positioning and strategy execution
- Panels on leadership and creative growth in business
