Tracey Swain
Available to Speak:
Virtual and in-person
About Tracey
Tracey Swain is a Senior Financial Executive and Chartered Professional Accountant
(CPA) with over 25 years of experience in finance and business operations. She
currently serves as a Regional Director at The CFO Centre Canada, where she leads a
team of 15+ fractional Chief Financial Officers providing strategic financial services to
small and medium-sized businesses across British Columbia.
Throughout her career, she has held significant leadership roles at several globally
recognized brands. She served as the Chief Financial Officer for APOLLO Insurance and O2E Brands, the parent company of 1-800-GOT-JUNK?. Additionally, she held VP roles in Canada with Lululemon and the US with Adidas for 10 years within the golf division at Taylormade adidas-Golf.
Areas of Expertise
Her expertise includes Strategic Planning, Mergers and Acquisitions (M&A), Financial
System Implementations and Optimizing Your Finance Function. Tracey holds a Bachelor of Commerce in Finance from the University of British Columbia’s Sauder School of Business. She also serves as a Board Member and Chair of the Finance Committee for a BC family real estate company.
- Financial strategy and planning
- Operational efficiency and performance optimization
- Mergers & acquisitions due diligence and integration
- Budgeting and forecasting excellence
- Risk management and mitigation
- Financial leadership for growth and scale
- Strategic advisory for CEO/leadership teams
- Improving profitability and valuation levers
Types of Events
Tracey is an engaging speaker and panel contributor well suited for CEO and executive leadership forums, finance and operational strategy summits, and business growth events where strategic financial insight is critical. Her presentations are grounded in real expertise leading finance functions through transformation and performance challenges, and she can bring clarity to complex topics such as scaling financial operations, using data for strategic decisions, and aligning finance with business goals.
Common Engagements
- CEO and executive leadership forums
- Finance and operations conferences
- Strategic planning retreats
- Peer-to-peer executive roundtables
- Workshops on budgeting, forecasting & performance
- Panels on M&A and business transformation
