Renee Russo

About Renee

Renee Russo is a leading voice in the exit planning and value growth advisory profession, recognized for her ability to integrate value acceleration, operational excellence, and personal transformation into a cohesive, high-impact journey for business owners.

As Founder and CEO of Rise Up Business Coaching Ltd., www.riseupbc.com, Renee leads a small but mighty team of specialized Value Growth Advisors delivering high-touch, results-driven value growth and exit planning solutions to business owners. Her work supports entrepreneurs in building a measurable enterprise value, unlocking personal wealth, and ultimately realizing true freedom, both in their business and in their life.

A Certified Exit Planning Advisor (CEPA®), Renee grounds her practice in the Value Acceleration Methodology™, bringing a strategic and execution-focused lens to helping business owners prepare for exit on their terms and timeline. Her experience as both a former business owner and a former Professional EOS Implementer® provides her with deep expertise in operational systemization, performance optimization, leadership development, and enterprise value creation.

Renee is also the creator of the Ready to Rise Energy Management System, featured in her bestselling book Ready to Rise, available at www.readytorisebook.com. This framework addresses one of the most overlooked dimensions of exit planning—the personal readiness of the owner, helping clients align their identity, energy, and purpose with their financial and succession goals to ensure a successful transition into their next chapter.

In addition to her advisory work, Renee is the founder of Exit Mentor, a peer mentoring community designed to elevate Certified Exit Planning Advisors. Through this platform (www.exitmentor.com), Renee brings CEPAs together in a structured, collaborative environment where advisors share insights, resources, and real-world experiences. The community is grounded in a commitment to “walk the talk,” with members actively applying the Value Acceleration Methodology within their own practices as they build best-in-class exit planning firms.

At Rise Up Business Coaching, Renee has developed an integrated advisory model centered on six core business value drivers, financials, sales, marketing, leadership, recruitment, and productivity, and three critical owner drivers: personal planning, financial planning, and succession planning. Through strategic roadmaps, live KPI tracking, and disciplined accountability rhythms, she helps leaders create businesses that are scalable, transferable, and aligned with their long-term vision.

Recognized for her high energy, empathetic leadership, and relentless commitment to solutions, Renee has guided hundreds of business owners and executive teams through critical inflection points. From enabling clients to significantly increase enterprise value to reducing owner dependency and clarifying life-afterbusiness vision, her work is focused on unlocking potential and delivering meaningful, lasting outcomes.

Signature 45 Minute Talk:

Building a Business That Can Scale, Succeed, or Sell. Most business owners never intentionally build a company that can thrive without them — they build a company around themselves.

Over time, growth creates complexity. Complexity creates dependency. Dependency creates risk. In this engaging and practical session, Renee Russo, Founder of Rise Up Business Coaching Ltd. and Certified Exit Planning Advisor, shares the proven framework she uses with owners and CEOs of privately held Canadian companies to help them build stronger, more scalable, and more transferable businesses.

Drawing from real-world advisory work in value growth, succession planning, leadership alignment, and EOS implementation, Renee explores the patterns that keep companies stuck, the hidden risks that quietly limit enterprise value, and the execution disciplines required to create long-term optionality.

Attendees will gain practical insight into:

• reducing owner dependency,
• strengthening leadership accountability,
• improving operational scalability,
• increasing enterprise value,
• and building businesses that can confidently scale, succeed, or be sold.

This session is designed for CEOs and ownership teams who want to move from reactive growth into intentional leadership, disciplined execution, and long-term value creation.

Book your talk by email connect@riseupbc.com