Eric Sugar
Available to Speak:
Virtual and in-person
About Eric
Eric Sugar is the President of ProServe IT, one of Canada’s leading full stack technology providers to organizations across Canada and a valuable Innovator Partner with MacKay CEO Forums. ProServe IT is recognized as the winner of Microsoft’s 2018 Global Partner for Social Impact Award and as one of Canada’s Best Small & Medium Employers for 2018.
Eric acquired significant experience by working his way up from Principal Consultant to Director of Projects, then VP of Sales & Marketing before becoming President. Working at ProServeIT was a natural fit with Eric’s passion for teaching businesses how they can leverage technology to enable growth and added value. Aside from doing strategic planning for ProServeIT’s future growth and direction and speaking at worldwide technology conferences, Eric also helps customers to explore and set strategic directions for implementing and optimizing technology within their organizations.
Areas of Expertise
Eric Sugar is a seasoned technology leader and business strategist with over two decades of experience helping organizations unlock the power of digital innovation and safeguard their digital future. As President of ProServeIT, a multi-award-winning IT consulting and Microsoft Cloud Solutions partner, he combines deep technical expertise with a people-centric leadership style to guide executives in aligning technology with business strategy, driving digital transformation, and strengthening cybersecurity postures. His work emphasizes pragmatic, high-impact technology enablement that drives growth, resilience, and competitive advantage across diverse industries.
- Technology strategy and digital transformation
- Cybersecurity leadership and risk management
- IT advisory for executives
- Cloud solutions and Microsoft ecosystem expertise
- Aligning business goals with technology enablement
- Organizational efficiency through modern IT practices
- People-centric tech leadership and change management
Types of Events
Eric is an engaging speaker well suited for executive forums, CEO and CIO gatherings, technology leadership conferences, and cybersecurity summits where strategic thinking, practical insights, and cross-industry dialogue are valued. His presentations are grounded in real-world experience, offering actionable frameworks for leaders to leverage technology as a competitive differentiator and embed security into organizational culture.
Common Engagements
- CEO and executive leadership forums
- CIO/CTO roundtables
- Cybersecurity and risk management summits
- Digital transformation conferences
- Peer-to-peer professional panels
- Workshops on aligning business and technology strategy
