National
Virtual

Driving Through the Fog: Turning AI Adoption into Business Value

09 December, 2026

10AM – 11AM PT / NOON – 1PM ET

Virtual Event on Zoom

Registration deadline

December 9, 2026

Register for this event

Rethink how work gets done and ultimately transform your business

AI is creating enormous opportunities for organizations to improve productivity, rethink how work gets done, and ultimately transform the business. But as organizations move quickly to adopt AI, the bigger question is how to move from experimentation to meaningful business impact.

Join Eric Sugar, CEO of ProServeIT, for a practical conversation about what it takes to move along the AI journey, from early experimentation and individual productivity to organization-wide adoption and business transformation.

Drawing on the same themes Eric has explored with executive audiences, the session will look beyond the technology itself to the leadership, culture, economics, trust, and security considerations that determine how successfully AI becomes part of the business.

In this session, we’ll explore:

· From productivity to transformation: The two ways AI creates value, helping people work faster today while creating opportunities to rethink how the business operates tomorrow.

· Understanding your AI journey: What it looks like to move from unstructured experimentation to structured adoption, scale, and ultimately an AI-enabled organization.

· The role of culture and leadership: Why AI adoption depends on more than access to technology, and how leadership, trust, relevance, and employee engagement influence whether adoption takes hold.

· The economics of AI: How leaders can think about productivity, business impact, and the value AI can create as adoption expands across the organization.

· Trust and security as AI scales: Why security, governance, and trust become increasingly important as AI moves from individual experimentation into everyday business processes.

Participants will also receive an industry AI benchmark report to help put their organization’s journey into context and identify practical next steps.

Meet the speakers

Eric Sugar | CEO, ProServeIT

Eric Sugar is the CEO of ProServeIT, a Canadian technology solutions provider helping organizations harness the power of technology to drive business results. With extensive experience in technology strategy and business leadership, Eric brings a practical, business-first perspective to AI adoption and digital transformation.

Eric works with organizations navigating the opportunities and challenges of emerging technologies, with a focus on turning innovation into measurable business value. He is passionate about helping leaders move beyond the hype to build the strategies, capabilities, and confidence needed to succeed in an AI-enabled future.

Peter Aceto | President, Ontario & Atlantic Canada, MacKay CEO Forums

Peter Aceto is President, Ontario & Atlantic Canada, at MacKay CEO Forums, where he helps CEOs and senior executives become better leaders through the power of peer learning.

An accomplished business leader and former CEO, Peter brings decades of executive leadership experience across financial services, technology, and business transformation. Known for his people-first approach to leadership, Peter is passionate about building strong organizational cultures, navigating change, and helping leaders make better decisions in an increasingly complex business environment.

Grow faster, save time, and lead effectively.

Join a community where strategic leadership meets trusted peer insight, accelerating your growth and shaping the future of leadership.

Join Now