In a world where AI can generate content instantly, trust has become the ultimate differentiator.
For CEOs, that trust is no longer built solely through company performance. It is built through visibility, perspective, and a clear point of view, but also shared consistently with the right audiences.
This fireside chat brings together three experienced leaders to discuss what it actually takes to build a credible CEO brand today and how doing so can create real business impact.
Nancy MacKay (Founder & CEO, MacKay CEO Forums), Peter Aceto (MacKay Chair, Strategic Advisor, three-time CEO, author of Weology), and Beth LaGuardia Cooper (President, Advantage Media Group / Forbes Books) will share how they’ve each approached this in practice.
Rather than theory, this conversation will focus on what has worked and what hasn’t across three core strategies:
1. Building an Intentional CEO Brand
2. Showing Up in the Right Rooms
3. Turning Experience into an Asset
What This Conversation Will Unpack
- How each speaker approached building their own platform and what they would do differently
- The relationship between visibility and trust in an AI-driven landscape
- Why original thinking matters more than ever and how to stand apart from commoditized content
- The real ROI of thought leadership, beyond vanity metrics
- How leaders can turn lived experience into ideas that travel beyond their organization
Who This Is For
CEOs, executives, and business owners who:
- Want to build a more visible and trusted presence in their market
- Are considering writing a book or developing their thought leadership platform
- Are being invited into more public-facing opportunities and want to approach them more strategically
- Are thinking about how to extend their influence beyond their current role
📍 Format: Virtual via Zoom
🕘 Date & Time: Wednesday, June 3, 2026 | 9:00 AM PT / Noon ET