20:18

The CEO Trust Factor

The findings from the 2019 Edelman Trust Barometer (an annual global survey of 33,000 people in 27 countries) show that there’s an increasing need for CEOs to lead change in their communities. Bridgitte Anderson, General Manager – Edelman Vancouver, explains why this is happening, and that it’s important for CEOs to be authentic and relatable in order to build trust with their stakeholders, which ultimately creates a more engaged workforce.

Bridgitte leads a team of highly experienced experts in helping clients earn trust through communications strategies.

Before coming to Edelman, Bridgitte was Press Secretary to a former BC Premier and a local and national news anchor.
In recent years at Edelman, Bridgitte led the Corporate Communications Practice in the Vancouver office and provided counsel to brands such as Vancouver Airport Authority, Pacific Blue Cross, and the Industry Training Authority.

An avid community leader, Bridgitte is a big believer in giving back. Outside of the office, she is a Director on the Greater Vancouver Board of Trade and Co-Chair of the Jack Webster Foundation.

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  • Attracting & Retaining Top Talent
  • Leadership
  • Relationships

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