27:24

Keeping up with Consumers, with David Labistour, CEO, MEC

In this episode, we interview David Labistour, CEO of MEC and MacKay CEO Forums member for the past 8 years. MEC has been recognized by Canadian Business as Canada’s Best Brand for the last two years in the row. With over 2,000 employees across Canada, MEC’s purpose is to inspire and enable everyone to lead active outdoor lifestyles.

In this episode, David talks about the trends in demographics, technology and urbanization that are transforming MEC and the Canadian business environment.  In addition to strategy, he believes that nimbleness is key to thriving the current environment.

David also talks about how E-commerce and mobile technology are huge opportunities for retailers and that exponential businesses are the ones that “keep up with the consumer, not the competition.”

www.mec.ca

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