Seeking Trusted Advisors

MacKay CEO Forums is seeking Canada’s CEO Trusted Advisors in the field of Leadership. If you know inspiring CEO/Executive coaches and consultants, please nominate them by sending an email to Nancy MacKay ( by Friday, May 17, 2019.

Up to five winning CEO Trusted Advisors (CTAs) will be profiled on our CEO EDGE Podcast show, as well as our website and in our monthly EDGE Newsletter. Winners will be honoured at our October 3, 2019 EDGE Summit in Vancouver.

How it Works

Founded by MacKay CEO Forums, Canada’s CTA program runs in conjunction with our annual EDGE Summit and recognizes the country’s most Inspiring CEO Trusted Advisors in the leadership field.

Once nominated, nominees are asked to make a written submission to the program. One winner in each category is chosen, for a total of five winners annually.

The awards recognize the country’s most inspiring CTAs based on their extensive experience coaching/consulting to CEOs/Executives in five categories. There will be one CTA winner in each category:

  1. Advisors to CEOs of Large Businesses (revenues $50 million to $1 billion+)
  2. Advisors to CEOs of Medium Businesses (revenues $5 million to $50 million)
  3. Advisors to CEOs/Business Owners of Small Businesses (revenues $250 thousand to $5 million)
  4. Advisors to CEOs/Business Owners of Family Businesses (revenues $250 thousand to $1 billion+)
  5. Advisors to Executives of Medium to Large Businesses (revenues $5 million to $1 Billion+)
  • Nominees must be solo practitioners and/or have an ownership stake in their businesses
  • Nominees must be coaches and/or consultants working directly with CEOs, Executives, or Business Owners in the field of leadership
  • Nominees must be based in Canada
  • Nominees must have had their own CEO coaching and/or consulting practice for a minimum of 3 years
  • MacKay CEO Forums’ Forum Chairs are eligible for nomination
  • Direct competitors to MacKay CEO Forums are not eligible to win
  • Nominees must agree to have their name stand and be available to attend the EDGE Summit on October 3, 2019 in Vancouver

Winners will be announced by Friday, September 6, 2019 and featured on our CEO EDGE Podcast Show, on our website and in our monthly EDGE newsletter.

They will then be celebrated at the annual EDGE Summit on October 3, 2019 in Vancouver. This is a 1-day event with 500 CEOs/Executives/Business Owners/Board Members of Canada’s forward-thinking and results-oriented business leaders. It features high impact speakers, CEO EDGE Talks, and a full-day of peer learning with professionally led roundtable discussions led by MacKay CEO Forums Chairs throughout the day. The event concludes with a high energy cocktail party and networking event.

Nominees are put forward by CEOs/Executives/Business Owners/Board Members and their coaching/consulting peers by Friday, May 17, 2019. Nominees will then be asked to provide a submission to the awards program by Friday June 28, 2019. Winners will be notified by Friday, September 6, 2019.

If you are nominated, and choose to submit, you will need to complete a brief written submission that explores the following four categories:

  1. Vision, Strategy and Inspiring Leadership (max 250 words)
    How have you helped CEOs/Executives develop a vision, competitive strategy and execution plan that have enabled them to achieve their business goals and objectives. How have you helped them show up as inspiring leaders every day? What has been the impact of your work on them?
  2. Cultural and People Development (max 250 words)
    How have you helped CEOs/Executives create a culture that inspires team members towards a new level of growth and achievement? How have you helped them enhance and align the organizational culture which has helped attract, retain and developed a top talent executive and leadership team? What has been the impact of your work on them?
  3. Innovation (max 250 words)
    How have you developed unique or innovative approaches to be an Inspiring CEO/Executive Trusted Advisor? What has been the impact of your innovative approaches on CEOs/Executives?
  4. Corporate Social Responsibility (max 250 words)
    How have you demonstrated a passion for making a difference in your communities and operating your business in a socially responsible manner. What is your commitment to social good?

You will also need to provide the following supporting materials:

  • Three letters of support from CEO/Executive coaching/consulting clients
  • Your CV and a brief history of your company

Please note the nomination requirements:

  • Confidentiality of all information is guaranteed
  • You will not be able to edit information or answers once the nomination form is submitted
  • Nominators may submit nominations for more than one individual
  • Please do not submit multiple nominations for one individual
  • Self-nominations are accepted
  • Completed nominations, including supporting materials must be received by MCF by no later than 12 pm PDT on Friday, June 28. No nominations will be accepted after this time.

As a 2019 participant, should you be successful, you would be required to attend the Oct 3 EDGE Summit being held on October 3, 2019 in Vancouver. Your attendance at the summit will be complimentary. Winners are responsible for their own travel costs.

You will be presented with your award on-stage and have the opportunity to give a 1–3 minute speech to the attendees (over 500 CEOs, Executives and Business Owners).

Attendance at the Oct 3 EDGE Summit in Vancouver is required if you are selected as a winner – please do not proceed with your submission unless you are able to attend to accept your award should you be selected as a winner.

If you know inspiring CEO/Executive coaches and consultants, please nominate them by sending an email to Nancy MacKay ( by Friday, May 17, 2019.

Our 2019 CTA Awards Judging Panel

Our CTA Awards Judging Panel is made up of successful CTAs, CEOs/Executives/Business Owners/Board Members from across Canada who believe in the impact of external CEO Trusted Advisors.

Paul Hollands

Board Chair, A+W

In February 2018 he retired as Chief Executive Officer of Food Services but remains Chairman.  He has been involved in all major areas of the business including marketing, operations, franchising, development and new business.

In 1995, Mr. Hollands was the recipient of the “Top 40 Under 40” award from the Financial Post and Caldwell Partners.  In 2015, Mr. Hollands was the recipient of the “BC CEO of the Year” award from Business in Vancouver and MacKay CEO Forums.  Mr. Hollands holds a Bachelor of Commerce degree from the University of British Columbia. He is a Director of the St. Paul’s Hospital Foundation, a Director of Bakers Delight Holdings Ltd., and a Director and Chair of Vendasta Technologies Ltd. He is a Past Chair of the Faculty Advisory Board of the Sauder School of Business at the University of British Columbia and a Past Chair of Restaurants Canada (formerly the Canadian Restaurant and Foodservices Association).

Flavia Boffo

Principal, Boffo Properties

As a graduate of the British Columbia Institute of Technology, Flavia has extensive experience with a wide variety of residential, commercial and industrial developments from townhouses to warehouses. She brings a strong attention to detail and a creative eye to every project in which she is involved.

Flavia places an emphasis on tradition, so that each stage of any project is built for the future, while inspired from the past.

Lance Secretan

CEO, The Secretan Centre

Dr. Lance Secretan is a pioneering philosopher and corporate advisor whose bestselling books, inspirational talks, and life-changing retreats have touched the hearts and minds of hundreds of thousands of people worldwide. He is the author of 21 books about leadership, inspiration, corporate culture and entrepreneurship as well as an award-winning memoir, A Love Story. His latest book is The Bellwether Effect.

Lance is a riveting speaker and is acknowledged globally as one of our most insightful and original leadership teachers. He is the former CEO of a Fortune 100 company, university professor, award-winning columnist, poet, author and outdoor athlete. He coaches and advises leaders globally (he is ranked among both The Top 30 Most Influential Executive Coaches and The Top 30 Most Influential Leadership Experts globally), and guides leadership teams who wish to transform their culture into the most inspirational in their industries.

Bob MacDonald

Board Chair, Wakefield Canada

Wakefield Canada Inc is a privately owned, entrepreneurial company that was established in July 2005 to become the strategic partner for BP representing the Castrol Lubricants brand in Canada. It is focused

exclusively on servicing over 8000 customers in Canada in the Retail, New Car Dealer, traditional automotive aftermarket, Quick Lube and Heavy Duty channels. Castrol is the number one brand of passenger car motor oils in Canada. Wakefield has become a key participant in the Canadian Automotive Aftermarket representing the global Castrol lubricants brand and the Super Clean line of Heavy Duty cleaners/degreasers. Wakefield operates a lubricants manufacturing plant in Etobicoke, Ontario, has distribution facilities across Canada.

Muskoka Brewery is a privately held, entrepreneurial company producing high quality craft beers in Bracebridge, Ontario since 1996. Bob invested in Muskoka Brewery in 2008 and has contributed to the building of the business and the brand to become one of the top craft breweries in Canada. In 2017 the company expanded into the Muskoka Spirits distilling business.

Martin Thibodeau

Regional President, British Columbia, RBC Royal Bank

Martin joined RBC 30 years ago, and has held a number of senior management positions that led him to travel across the country, notably as Regional President, Quebec; Regional Vice-President, Eastern New Brunswick and P.E.I.; Vice-President and Chief Operating Officer, Quebec Headquarters; Regional Vice-President, Commercial Financial Services, Manitoba, Saskatchewan and North Ontario; and Vice-President, Canadian Banking, Toronto.

An energetic, inspiring and authentic leader, Martin is very committed to his community and has dedicated his time and skills in service of a number of organizations. Martin is a Governor of the BC Business Council, a Chairman of the Board of Directors of the Cancer Research Society, he sits on the Board of Directors for BC Children’s Hospital and is part of the CABGU Board for BC & Alberta. At RBC, Martin is the Co-Chair for the Diversity Leadership Council and he has head the Centraide/United Way campaign for financial institutions for many years.

During his career, Martin has received several distinctions and recognition from his peers, including the Alter-Ego Award presented by the Association des femmes en finance du Québec, Global Citizen’s Award, presented by RBC, Pytagore Award from Université du Québec à Trois-Rivières, Performance Award from ESG-UQAM, and Personality of the Year, Financial Institutions from Finance & Investment.