About Chris
With over 35 years of industry experience, Chris is a seasoned business leader dedicated to helping founders, startups, and professionals achieve sustainable growth. Through TruNorth Advisory Services, the company he founded, Chris provides coaching, business plan advisory, and fractional sales leadership to empower clients to reach their full potential.
As a values- and principle-based leader, Chris is passionate about helping others unlock their leadership potential and build high-performing, purpose-driven teams. His work is grounded in the belief that true success comes from aligning personal and business goals with integrity and authenticity.
Chris’s passion lies in the natural health products (NHP), organic, and sustainability sectors, where he advocates for business practices that positively impact both people and the planet. TruNorth Advisory Services symbolizes his core philosophy — that every individual and organization must find, define, and follow their own “True North.”
Connect
Connect with Chris on LinkedIn.